South Korea is the new fashion center in Asia. Will the hip-hop culture and Seoul fashion week make South Korea the next sub-culture center? The inclusiveness to fashion is not just shown by some city, and it can also be felt in street fashion.
99%IS, established by Bajowoo, is famous for its rebellious quality. Deeply influenced by punk and hip-hop, Bajowoo likes smoky makeup and decorating teeth in an exaggerated way. As Bajowoo once said, there was 1% of cultures most people didn't care, but that 1% was the most important. Bajowoo always combines punk looks and popular elements. Deconstruction and reorganization make 99%IS offbeat.
ADER error, established in Seoul in 2014, shows playfulness in designs and stores. It emphasizes paying attention to overlooked things in life. Minimalism is its style. ADER error pays high attention to details. Consumers can find interesting details on vintage silhouettes and colors. It even collaborated with PUMA and Maison Kitsuné.
LMC, Lost Management Cities, is a sub-brand established by LIFUL in 2015. It makes designs on the basis of the logo LMC. LMC. often makes weird designs or pays tribute the internet culture. Its unique interpretation attracts lots of people.
Thisisneverthat combines American vintage and street fashion. Its lookbook is as simple and cosy as its garment. It often gets inspirations from skateboard and music. At the beginning of this year, thisisneverthat joined hands with New Balance to design the vintage garments inspired by the sports garments from 1990 to 2000.
Dadaismclub is a club created by Wu He and his friends. It includes music, showrooms and garments. Dasom Han is the lead member.
The night club culture in Seoul is popular with the young generation. The hip-hop night club nb2 is a hot place. The music style is hip-hop. WORKSOUT includes many street brands, Japanese brands and selected sneakers and accessories. Kasina, born in 1997, now has five stores in Seoul. Kasina mainly sells products from Adidas and Nike.
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