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The Comprehensive Analysis of Natural and Simple Womenswear Designer Brands



This report takes the lady style and the young lady style as the main line, cotton & linen style as the auxiliary line to analyze the S/S 2020 styles of designer brands, MOON J, Ameri, and AULA through natural soft color tones. The analysis is made through trench coats, dresses, suits and collocation, blouses and collocation, skirts and collocation, and soft perspective to show the micro-deconstruction new styles in natural colors.

MOON J, Ameri, and AULA adopt more partial micro-deconstruction in trench coats, which is reflected in the waisted design. And they pay attention to the A-line deconstruction changes.

This analysis starts from Ameri and MOON J. The v-neck gathers A-line skirts and H-line skirts in natural soft colors and romantic ruffled shirring skirts together to create various styles.

There are simple and loose suits, collarless suits and micro-deconstructed suits. They all apply smooth and draped fabrics. They are mainly styled with tonal skirts, tonal pants or items in achromatic colors.

Here we mainly analyze MOON J. It applies cotton lace, shirt fabric and poplin to create various styles. Cotton is in all fabrics to make clothing comfortable. And the blouse is paired with long leisure pants to show the simple cotton & linen style.

There are printed wrapped skirts, A-line sheer skirts, cotton & linen deconstructed skirts and lace ruffled skirts. Skirts are mainly paired with deconstructed blazers, blouses and slips to show the natural and simple new styles of deconstructed skirts.

The top, pants and skirts ingeniously integrate with organza, lace and mesh to show the barely-there beauty. MOON J and Ameri interpret the simple and natural style of the brand through their own wearing experiences.


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