This report makes key analysis of official website data of ELLASSAY, YINER, INSUN and Marisfrolg from perspectives of key items, recommended items of mature lady style, key details and key fabrics, thus providing deeper trendy information.
Brand Dynamics
1. Clover collaboration collection combines silk scarf with shirts. Lucky green clover mixes with classic silhouette and design, endowing fashion with various expressions.2. YINER S/S 2020 series starts a self-exploration journey and embraces the beautiful future with fashion art. 3. INSUN S/S 2020 fashion shoot gets rid of the flashy appearance, traces the roots of life, and recreates art. 4. Ni Ni is wearing a white knitted set from Marisfrolg 2020 Summer collection. Chen Shu is in the black clothing from Marisfrolg Classic Commute Series. The 100% acetate fabric is soft and comfy, creating a unique wearing experience. Zhong Chuxi wears a pink printed dress, showing vitality.
Quantity and proportion of new products are mainly drawn from data of the online official flagship stores of these key brands, secondary key brands and recommended brands. The dress takes up a large proportion, followed by knitwear and trousers, which further proves the dress and knitwear are key items of the mature lady style.
The suit dress is made of draping suiting to highlight a quality sense. For the mature lady style, the suit dress is warmly welcomed. It is simple, neat, convenient and fit for commute. Designers adds more highlights via deconstructed collar, mixed materials on sleeves and other designs.
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