Overview
Letters are hot patterns in the fashion world, sweeping big brands and wholesale markets. Whether fashionistas on streets or KOL on Instagram, they favor versatile lettered T-shirts. In S/S 2020, simple handwritings, sporty letters and art fonts emphasize details and techniques, particularly eye-catching.
Simple letters are key, used on preppy sweatshirts and T-shirts, pairing with skirts for a youthful style, or dresses for an elegant mood, or trousers for leisure looks. These patterns are ideal for offset and digital printing.
Key Styles
Art Font / Reformed Letter / Geometry
Simple letters are updated with distorted, three-dimensional, shadow or layered effect. Large letters are well-considered in details. They are ideal for embroidery, printing, rhinestone or gilding to add depth.
Key Styles
Different from the dramatic style of menswear, handwriting is more casual and playful on menswear. Letters blend with simple graphics like heart shape and crown, colored in girly tones. Simple handwritings can apply all techniques.
Technique
Mixed techniques characterize chic, simple letters. Embroideries, rhinestones, sequins and beads are all applicable, foam or thermal-transfer printing also gains traction.
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