Fashion Exchange joins hands with CBNData to release the White Paper, 2020 Fashion IP 100. This is the world's first ranking list for fashion IP. It extracts big data from the three dimensions of consumer influence, heat on search engine and popularity on social media, conducts quantitative evaluation on more than 400 fashion icons worldwide, and selects the 100 fashion IP with the best comprehensive performance in the Chinese market in 2019. According to incomplete statistics, more than 1.3 million collaborative plans were released worldwide in 2019, while nearly 10,000 were collaborated with fashion IP.
TOP 1 -- Yeezy
Yeezy founded by Kanye West ranks the first. Since the birth of the first pair of Yeezy shoes, it almost drives a shoe revolution with its unique designs and comfort. Yeezy Style is free and relaxing, expanding the definition of fashion. Kanye West is moving toward his dream that Yeezy will be the biggest clothing company in the history of mankind.
TOP 2 -- Supreme
Supreme is established by Jebbia in Manhattan, New York in 1994. It is a street fashion brand combing skateboard and hip-hop cultures. As a global fashion vane, collaboration collections of Supreme with Louis Vuitton and The North Face push transboundary collections into a highlight.
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